Swedish House Mafia – Absolut Vodka

Posted on March 22, 2012 in Uncategorized

I am as confused as the rest of you are about the marketing strategy behind this Absolut Vodka commercial.
It is part Mad Max, part European techno is that making a come back again? Well whatever the case it reminds me of Tron’s car racing scene and it is trying to be visually unique… so enjoy.

CREDITS
Client: Absolut
Agency: TBWA/Chiat/Day, New York
CCO: Mark Figliulo
Global Creative Director: Sue Anderson
Creative Director : Hoj Jomehri
Art Director: Hoj Jomehri
Art Director: Jin Park
Writer: Sue Anderson
Head Of Production: Robert Valdes
Senior Producer: Jennifer McKenzie
Producer: Nalina Baratz
Prod. Co.: RSA
Director: Carl Erik Rinsch
Exec. Producer: Marjie Abrahams
Line Producer: Betsy Blakemore
DOP: Claudio Miranda
Production Design: Paul Martin
1st Assistant Director: Michael Salven
Editorial: Lost Planet
Editor: Bruce Herrman
Exec. Producer: Krystn Wagenberg
Assistant Editor: Eli Beck-Gifford
Assistant Editor: Jacks Genaga
Assistant Editor: Al Lacorazza
Producer: Marcia Wigley
EFX: Home Studio
Telecine: CO3
Audio Mix: Heard City
Audio Mix: Philip Loeb
Sound Design: Richard Devine