Challenge

To create a new identity and signage system for “51 Lincoln,” a high-end restaurant reflecting the art of the owner and chef, Jeff Fournier.

Solution

After visiting the artist/chef, I was inspired by his paintings and style. the classic-looking identity reflected his style and high quality cusine while including an inverted “1″ between the “5″ & “L.”

Execution

Created an identity, signage system, color palette, and collateral.