Challenge

To create a new identity and signage system for “51 Lincoln,” a high-end restaurant reflecting the art of the owner and chef, Jeff Fournier.

Solution

After visiting the artist & chef Jeff Fournier, I was inspired by his paintings and style. The classic-looking brand identity reflected his color palette, style and high quality cuisine while including an inverted “1″ between the “5″ & “L.”

Execution

Created an identity, signage system, color palette, and collateral.