Heineken Sunrise Belongs to Moderate Drinkers

Posted on June 18, 2012 in Uncategorized

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Great new ad by Heineken. Straight and to the point. I also dig the tune. Well done.

“See how to stay up ’til the break of dawn in style. http://on.fb.me/mysunrise. Tweet your sunrise and celebrate with the world #mysunrise. The latest Enjoy Heineken Responsibly initiative “Sunrise belongs to moderate drinkers”. With an exclusive track ‘#mysunrise’ created by Audrey Napoleon http://bit.ly/MySunriseDownload. Stay within your limits to experience everything the night has to offer, right up to its awesome ending.”

Heineken has established a great reputation for TV spots. Heineken’s most recent underlining theme is “Keep it Legendary” (not to be confused with Barney’s catch phrase from ‘How I Met Your Mother’). The ads are always a lot of fun and a bit cheeky with a great soundtrack. Last year’s “The Date” TV spot had a successful run and came with a clever companion in a “Making of the Legend” spot.

“The Date”

The Legendary Making of “The Date”