LOC8 Restaurant Properties Branding

Art Direction Advertising, Branding


To create a cohesive new brand identity design for a restaurant real estate agency in Alberta Canada.


After working with the owners to name the new company, we ended up with LOC8 Restaurant Finder. When developing the brand identity we focused on the action of locating restaurant properties by discovering that the word loc-ate could be split visually into LOC+8 and phonetically it sounded like ate as in eating After naming LOC8 Elephantik developed the brand identity for LOC8 and all of its first level marketing needs such as:  a brand style guideline, email templates, letterhead design, business cards, and multiple ad layouts for both print and web usage.