Lifestyles Illustrations & Brand Identity

Illustration, Branding Branding, Illustration

Client:

Lifestyles Condoms

Agency:

AMP Agency

Role:

Illustration, Branding, Designer

Challenge:

In 2007-2008 while working full time at AMP Agency, I was tasked with creating a new brand identity design & a series of illustrations for Lifestyles Condoms.

Solution:

I used inspiration from Las Vegas, James Bond film titles, and other places to create a series of uniquely sensually infused illustrations. The work was all shown on Lifestyles Condoms website as downloadable wall paper content. The campaigns brand identity additionally was also infused to create a cohesive campaign that was used in a variety of other advertising marketing campaign creative. Additionally I mocked up a concept for Skyn a product of Lifestyles, the packaging concept and branding for it was unused.