JVS Brand Manual & Interactive Sites

Branding, Interactive

Team:

Agency: Elephantik
Developer: JBS Partners
Role: Art Direction, Creative Strategy, UX, UI, Interactive Design
Client: JVS-Boston.org

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Challenge:

JVS-Boston.org, a non-profit which provides programs for job training and education courses, came to Elephantik in 2014 with a request to rebrand the organization and provide a cohesive brand strategy for all of its sub-brand organizations. In addition, Elephantik was tasked with creating all brands and sub-brands future sites in Joomla per the client request.

Solution:

Elephantik created a unique identity that was a modern simple new look for JVS-Boston. This was rolled out to handle a color palette and type treatment for all sub-brands of the organization. We were required to build a Brand Manual to organize all of these brand changes and help their organization create a consistent communications system for all of their staff members. Upon completion of their brand manual, we created a variety of print related items ( including word templates for flyers, class schedule templates, business cards, letterhead, folders and more ) Elephantik was then tasked with creating the future iteration of the http://jvs-boston.org website, with the caveat that it must be a Joomla based site. We worked to design and architect this multi-site platform which additionally included: http://www.jvs-boston.org/bridges-to-college, and http://www.careersolution.org/. Our brand manual was used to help them provide brand consistency for their new office space.