Inktank Site Design & Creative

AD Contractor, Later Internally the Interactive Marketing Manager Advertising, Experiential, Interactive, Social Media, User Experience

Challenge

In early April I was introduced to Inktank and was requested for assistance in redesigning the usability and navigational experience for their website. The original design was decisively blocky and not organic, and it caused challenges with user flow, and the amount of pages a site visitor would access. In addition to this I created a high-level sales-skit folder, a series of iPad mini-sites that had form integration built in.

Solution

I first was brought on as a contractor who designed an updated top level-navigation system, but in addition to that first request I was tasked with several additional pagess. I ultimately worked as a full time Art Director/ Marketing Manager for a short stint to bring the site to life upon approval of these designs. After the site launched for the first this september week the results were up from the prior week by over 25% across all Google Tracking methods available ( except the new visitor percentage which stayed the same ).

Execution

Art directed and designed various collateral, PPT docs, trade show booths, mini-sites, email campaigns, branded events, social media cover design, Saleksit Folders, and most importantly assisted in launching the updated inktank.com.