Art Direction, User Experience, User Interface Design, Social Media Integration
To redesign and help promote the interactive presence for a health conscious beverage company.
We provided the user experience and interactive site design for a tree of websites and social media fan pages that both represented the parent brand and individual product brands, ( Chia/Vie & Recovery Brik ) and the parent brand ( Bare Nutrition ). We worked in partnership with Miller Creative, using their recently created branding & packaging work for Bare Nutrition and Chia/Vie as a basis for creating a visual language for the user interface that felt fun, healthy, and uplifting. For their e-commerce needs we designed and built a custom e-commerce storefront into the site that connected to several sub brand sites and to their social media fan page on Facebook. Additionally, we focused on reaching out to Bare Nutrition’s fan base through social media by: creating a user-generated photo gallery on the Bare Nutrition site, a ‘person of the month’ section, and a Facebook landing page.
The site launched in March 2011, as a fully customized WordPress site with a custom storefront, and with a custom Facebook landing-page.