C-SPAN Video Library Brand Identity Design

Branding

Challenge:

In 2009 C-SPAN’s Video Library looked to overhaul their website and brand identity presence. Elephantik worked with another agency who handled the interactive presence while Elephantik focused solely on solving the Brand Identity Design for the C-SPAN Video Library.

Solution:

We created a rewind symbol that helped integrate the prior brand identity for C-SPAN and refreshed it with function-focused brand symbol to communicate the functional purpose of the C-SPAN video library.