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In 2011, Elephantik LLC was asked to create a new brand identity for Aspire Consulting, an existing leadership & management consultancy. And with the brand update Aspire Consulting wanted to position their brand messaging to reflect their new capabilities in global leadership consulting.
We worked with the CEO to understand the greater needs of their communications and discovered a branding solution that would resemble a nautical navigational device to help chart the high seas of Global Leadership Consulting. We were inspired by nautical maps, the astrolabe and many other devices to chart the stars. Ultimately we solved the solution by uniquely connecting an “A” and a “C” around a Globe.
We developed a brand identity, brand style guideline, business card, letterhead, power point presentation template, and an interactive website update.